Before spending on advertising, define what the campaign needs to achieve
The consultation analyzes releases, audience, channels, and resources to build a realistic advertising plan. It is useful both before entrusting a campaign to TRB rec and for those who intend to manage it independently while avoiding random budget distribution.
What is included
- preliminary questionnaire and analysis of the artist's channels;
- online strategic meeting of up to 60 minutes;
- definition of the primary objective and realistic conversions;
- identification of audiences, territories, and interests;
- selection of the most suitable channels among Meta, YouTube/Google, TikTok, and others available;
- evaluation of existing creative materials;
- budget allocation proposal;
- indication of metrics to monitor;
- concise final document.
Required materials
Link to music, profiles, available data, goals, markets, schedule, and maximum budget. Providing results from previous campaigns is helpful.
Timeframes and limits
The document is delivered within 3 business days from the meeting. The service does not include account setup, creative production, media budget, management, or guarantee of results. Any subsequent assignment is separate.
Delivery, analysis, and use of the result
After payment, you will receive instructions to send the materials referred to in Music Campaign Strategic Consulting. The analysis begins when the requested files and information are complete and readable. The result is delivered in a written and reasoned format, including intervention priorities and actionable guidance for the examined material.
The fee includes clarifications on the contents and the correction of any objectively incorrect data; it does not include a new analysis of replacement versions, additional tracks, rewrites, production, or technical interventions, which can be purchased separately. The evaluation expresses a professional judgment and does not guarantee contracts, releases, commercial results, or approval by third parties.



