Signature International: turn-key record development on a higher scale
Signature International is a TRB Signature project starting from €119,000 VAT included, designed to develop Italy and priority foreign markets. It is not a bundle of combined services: it is a personalized program in which strategy, resources, professionals, and campaigns are coordinated by TRB rec around the goals agreed upon with the client.
The initial phase: understanding, analyzing, and structuring
Following payment, TRB rec analyzes repertoire, identity, data, audience, markets, resources, constraints, and goals. Through three online meetings of at least 60 minutes each the business plan is evaluated or set up, and the project architecture is defined: priorities, timeline, activities, suppliers, professionals, indicators, and subsequent tranches.
- Artistic, technical, commercial, and digital analysis.
- Evaluation of positioning and priority markets.
- Definition of measurable objectives and monitoring criteria.
- Shared capital allocation among internal activities, suppliers, and media.
- Customized plan with responsibilities, schedule, and execution phases.
An investment built around the project
Resources can be allocated to territory selection, localization, native-speaking professionals, dedicated content, radio, media, advertising, and audience development per market. The final composition is chosen together with the client: the tier determines the economic capacity and scale of the program, not a rigid list of services.
Minimum reserved advertising budget
At least €48.000 are actually allocated to the purchase of advertising space and campaigns. This threshold does not include creativity, commercials, music videos, professional fees, or TRB rec services, and does not constitute a guarantee of commercial results.
Duration and management
The estimated duration is 12–24 months and is specified in the plan. The €990 is fully counted toward the total; the remainder is formalized through a TRB Signature contract and divided into advance tranches consistent with the phases and the deployment of external budgets.
Transparency, control, and results
TRB rec guarantees the professional execution of the agreed activities, project coordination, and the traceability of resource utilization. Progress and data are periodically reviewed to adapt priorities and allocation. Fame, chart placements, economic results, or favorable decisions by the public, platforms, and media are not guaranteed.
Useful materials to get started
Available repertoire, lyrics, credits, biography, images, profile links, streaming and social data, previous campaigns, rights status, objectives, markets, timelines, team involved, and any business plan.
After booking: project access and definition
- confidential questionnaire on artist, catalog, rights, objectives, territory, and financial availability;
- collection of materials and documents necessary for evaluation;
- preliminary meeting with TRB rec to verify compatibility, priorities, and the selected tier;
- written definition of scope, deliverables, schedule, responsibilities, media budget, and any costs that may be excluded;
- acceptance of the specific agreement prior to the start of activities.
Financial clarification: the payment of €990 covers access to the reserved evaluation and planning phase; it does not coincide with the total investment indicated in the title and does not authorize advertising spending or third-party suppliers without written approval. Any projections, KPIs, or objectives are planning tools, not guarantees of profitability, brand awareness, or results.


